Ross started out shooting winter sports in 1993 to accompany his passion for snowboarding. He gradually broadened his experience, shooting adventure and lifestyle sports and the lifestyles that surround them. His images have been used in News Papers, Magazines, Travel Brochures, In Flight Magazines, and Advertising and was Senior Photographer and Photo Editor at Fall Line Magazine for 8 years. He was also a contracted photographer for The North Face clothing company from 2004 to 2008, as well as supplying stock images to the Getty Stock Image Library.

Ross's clients have included Sony, Salomon, No Fear, Headworx, Mountain Hardware, Voodoo Dolls, K2, FHM, FHM Collections, FHM Bionic, EMap, Channel 4, EA Sports, Tiso and the Rip Curl Heli Challenge events to name a few. He has also shot the Snow & Rock brochure for 11 years, Britain’s biggest Outdoor Sports retailer.